Entrepreneurs with Journalistic ThinkingEntrepreneurs are often described as people who weave the future. However, if that weaving is filled with pretense, the future amounts to nothing more than ephemeral bubbles. In such modern times, there exists a type of entrepreneur who begins as an "observer" of social structures, starting from solid facts. Rather than simply filling market gaps, they dig deeply into society's contradictions and absurdities, transforming them into business ventures.At the foundation of this approach lies precisely what we might call "journalistic thinking." They observe thoroughly, pose sharp questions, interpret complex contexts, relativize existing power structures, and continually ask what constitutes true value for humanity. I would like to analyze these entrepreneurs with journalistic thinking from multiple perspectives and reconsider what corporations should be in the future.Inefficiency as the Next CapitalThe "creative destruction" advocated by economist Joseph Schumpeter is a universal concept applicable not only to the world of technology but to social structures themselves. Entrepreneurs with journalistic thinking find true value precisely in the inefficiencies lurking behind existing efficiency models—phenomena such as information gaps, public apathy, or cultural silence.In advanced economic models, "information asymmetry" is often said to lead to market failure, but these entrepreneurs turn this on its head, transforming the resolution of these "distortions" into new business opportunities. They gather information, organize it, and make it visible. In an era when fake news and algorithmic bubbles engulf society, "honest facts" can even be considered a scarce resource.Such entrepreneurs can be said to stand not on the "supply side" but on the "structural reform side." Their revenue models may appear unstable in the short term, but over the medium to long term, they accumulate steadily as cultural capital and trust capital. And eventually, this even triggers institutional reforms and legal revisions. This can be understood as an "institutional evolutionary" approach in economics.Reward and Vigilance in InformationThe human brain determines behavior through a balance of reward and vigilance systems. When reading news, we don't simply find it interesting—we attempt to grasp the world through emotions such as anxiety, anger, and empathy. Entrepreneurs with journalistic thinking deeply understand this dynamic of "neurological reward through information."For instance, the reason problem-posing services and socially conscious content spread rapidly is thought to be because noradrenaline-based vigilance responses work more powerfully than simple dopamine rewards. In other words, people connect to action when "brain arousal" occurs—when they feel "this issue is relevant to me"—rather than from mere enjoyment.They sometimes deliberately eschew pleasurable user experiences (UX), forcing users to think. This may seem to contradict marketing theory at first glance. However, from a neuroscientific perspective, this is also a strategy that triggers "reallocation of attentional resources," guiding people toward qualitative consumption of information.Entrepreneurship as Construction of New MythologyFrom a cultural anthropology perspective, corporate activity can be understood not merely as economic activity but as "reorganization of value systems." Humanity has always consumed "meaning." The narratives, symbols, and ethics embedded in products and services transcend mere function to form cultural continuity.Entrepreneurs with journalistic thinking perceive business as a "space for narrative." Rather than limiting themselves to superficial brand storytelling, they attempt to reference communities' tacit knowledge, history, and even collective trauma. This approach can be described as a re-weaving of culture itself, rather than simply selling products.And this endeavor sometimes even functions as "contemporary mythology." For example, when a startup tackling environmental issues places "Mother Earth" at the center of its narrative, it evokes mythological emotions akin to nature worship. This capacity for myth-making is the source of entrepreneurs' profound influence.Social Activist PerspectiveWhat is most characteristic of this type of entrepreneur is perhaps that they don't prioritize self-perpetuating "growth" first and foremost. For them, profit is merely a means; the true objective is "transformation." This attitude is precisely social movement-like and embodies the increasingly important multistakeholder capitalism of our time.Securing access for the socially vulnerable, creating spaces for minority expression, or making visible entrenched interest structures—their businesses emphasize the "distribution of visibility" rather than the distribution of profit. Their activities may often appear irrational as "business," but they can also be considered to function as society's "immune system."The fusion of activism and capitalism. By simultaneously shouldering these two seemingly contradictory forces, they are searching for a new social contract. This could be described as a return to the entrepreneurial spirit of old—namely, the formation of the "commons."Ethics as New InfrastructureAmid the flood of information and conflicting values, journalistic thinking becomes an ethical compass. Questions such as "to whom do we speak," "what do we conceal," and "how do we convey" are now fundamental questions that cannot be avoided not only in media but in all corporate activities.Entrepreneurs with this way of thinking deeply weave moral judgment into their vision. Even regarding contemporary issues such as generative AI and data ethics, they tend to choose "optimization of relationships" rather than "profit maximization." For them, true capital is trust, and long-term moral consistency is the source of value.The choice to prioritize ethics may sometimes entail vulnerability. However, that very fragility holds the potential to become the key to reconstructing the definition of "strength" in modern society.The Power to See as the New Era's WeaponThus, entrepreneurs with journalistic thinking are not mere industry creators. They are "editors of knowledge" and simultaneously "designers of ethics." They interpret economics, understand the workings of the human brain, reconstruct culture, and shake social structures themselves. They are truly practitioners of interdisciplinary intelligence.The greatest scarce resource in the information age is "the power to discern facts" and the ethical judgment of "for whom those facts should be used." Therefore, their thinking will not remain a passing trend but holds the potential to become a sustainable principle for future society—that is, "new common sense."Corporations evolving from entities that merely pursue profit to society's "intellectual infrastructure"—at that starting point, journalistic thinking that observes, continues to question, and strives to be sincere certainly exists.ReferencesSchumpeter, J. A. (1942). Capitalism, Socialism and Democracy. Harper & Brothers.Akerlof, G. A. (1970). "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism". The Quarterly Journal of Economics, 84(3), 488-500.Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Pitman.Floridi, L. (2013). The Ethics of Information. Oxford University Press.